Certified Strategy and Business Planning Professional
- Understand the logic of strategy planning at every level of the organization; - Become familiar with an easy-to-use toolkit for every step of the strategy planning process; - Be ready to transfer the knowledge accumulated into your organization.
Description
To be successful in the long-run, organizations need to define a mission and a vision, which can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environmental scanning, which will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans that are ready-for-execution and support the overall corporate strategy.